Cat food Now Natural Holistic (“Nau”): description, composition features, pros and cons, reviews from veterinarians and animal owners

Posted by Maria
Date: August 31, 2018

Nowadays, most owners feed their pets with industrial food, because natural food for animals is not table scraps, but a large amount of meat, issued according to strict rules, plus special additives. Dry food is not only convenient, but should theoretically provide the animal with all the necessary substances. But this cannot be said about every food.

2 Composition analysis
2.1 Table: comparison of the required amount of nutrients in the diet of adult cats and kittens and the content of these substances in Now food
2.2 Video: review of Now food

3 Feed evaluation

3.1 Feedback from cat owners

4 Cost of feed

Table: Now Fresh product range

Feed	Peculiarities	The nutritional value	Calorie content	Approximate cost (according to Petshop.ru)
Now! Fresh Grain Free Senior Cat Recipe	Recommended for adult cats (from one year old) who are prone to excess body weight, as well as for older cats (over 7 years old). Does not contain grain. With turkey, vegetables, duck.	proteins (min) 30%; fats (min) 14%; fiber (max) 5%; humidity (max) 10%; ash (max) 6.5%; phosphorus (min) 0.6%; magnesium (max) 0.1%; taurine (min) 2800 mg/kg; Omega 6 fatty acids (min) 2.6%; Omega 3 fatty acids (min) 0.52%; lactobacilli (Lactobacillus acidophilus, Enterococcus faecium) 90000000 cfu/lb.	3571 kcal/kg	1820 - 1,548 rubles; 3630 g - 2,088 rubles; 7260 g - 3,522 rub.
Now! Grain Free Adult Cat Recipe	Food with turkey, duck and vegetables. Designed for adult cats. Contains probiotics and prebiotics.	proteins (min) 31%; fats (min) 18%; fiber (max) 2.5%; humidity (max) 10%; ash (max) 6.5%; phosphorus (min) 0.60%; magnesium (max) 0.09%; taurine (min) 2400 mg/kg; Omega 6 fatty acids (min) 2.4%; Omega 3 fatty acids (min) 0.48%; lactobacilli (Lactobacillus acidophilus, Enterococcus faecium) 90000000 cfu/lb.	3862 kcal/kg	1820 - 1,606 rubles; 3630 g - 2,120 rubles; 7260 g - 3,947 rub.
Now! Grain Free Fish Adult Cat Recipe	With trout, salmon and herring. Recommended for adult cats with sensitive digestive systems. Does not contain cereals, starch, beef, corn or soy.	proteins (min) 30%; fats (min) 19%; fiber (max) 2.5%; humidity (max) 10%; ash (max) 6%; phosphorus 0.5%%; magnesium 0.09%; taurine 2400 mg/kg; Omega 6 fatty acids (min) 2.2%; Omega-3 fatty acids (min) 0.4%; lactobacilli (Lactobacillus acidophilus, Enterococcus faecium) 90000000 cfu/lb.	3988 kcal/kg	230 g - 254 rubles; 1820 - 1,412 rubles; 3630 g - 2,353 rubles; 7260 g - 3,921 rub.
Now! Fresh Grain Free Kitten Recipe	Food with poultry meat (turkey and duck), vegetables. Designed for kittens from five weeks to one year, as well as for pregnant and lactating adult cats. Contains all ingredients for the proper formation and growth of the musculoskeletal system. Preventive action against the accumulation of hair in the stomach.	proteins (min) 33%; fats (min) 20%; fiber (max) 2.5%; humidity (max) 10%; ash (max) 6%; magnesium (max) 0.09%; taurine (min) 2500 mg/kg; docosahexaenoic acid DHA (min) 0.01%; eicosapentaenoic acid EPA (min) 0.02%; Omega 6 fatty acids (min) 2.4%; Omega 3 fatty acids (min) 0.48%; lactobacilli (Lactobacillus acidophilus, Enterococcus faecium) 90000000 cfu/lb.	3947 kcal/kg	230 g - 256 rubles; 1820 - 1,720 rubles; 3630 g - 2,320 rub.

Photo gallery: Now Fresh food

NOW Fresh Grain Free Kitten Recipe is suitable for kittens and pregnant cats

The optimal ratio of protein and fat in NOW FRESH Grain Free Adult Cat Recipe helps adult cats stay healthy and in great shape.

NOW FRESH Grain Free Senior Cat Recipe is designed for cats prone to obesity

Advantages and disadvantages of NOW food

The entire line of NOW dry food is hypoallergenic products, as chicken, wheat, corn and wheat gluten are not used in their production.

These are the foods that most often cause allergies in pets. All diets include fruits and vegetables, as well as beneficial herbs, probiotics and prebiotics. The food formulas are perfectly balanced and contain no artificial flavors, preservatives or dyes.

Disadvantages of the NOW Fresh brand:

the company does not produce medicinal food;
there is no food for castrated and sterilized animals;
no packs of pouches;
contains “controversial” ingredients – phosphoric acid.

Feed reviews

This food is holistic class. This is the highest class of feed. The price, of course, can be intimidating, but the consumption of holistic food is much less, since a cat needs much less food with a high meat content to be full. Feed Nau positions itself as weight control. Indeed, if you follow the dosage, the cat will lose weight. The cat's current weight is 5.5 kg. It was 5.9. The result is in a little more than a month. I noticed that the cat eats more of this food. How did I notice? She asks less and doesn’t bother everyone around her)) But the most important thing that prompted me to write this review is the quality of the wool. My cat is a British shorthair, she doesn’t have a solid color, but after a month of using the food her fur has become plush.
Ketty-lala
https://irecommend.ru/content/novaya-shuba-dlya-koshki-vsego-za-1-mesyats-razbiraem-sostav

We have a shelter-yard cat, with problems with the gastrointestinal tract, teeth, gums, generally chronic, neutered, our boy weighs 4 kg and is 4.5 years old. At first I ate nau adult, and the condition of the body and organs on it was also excellent, the cat’s activity was off the charts, then we decided to lighten the meat a little (and it would be easier for his gastrointestinal tract) and bought nau light (aka senior) and it really became better better, the cat has become livelier and more active. Apparently a reduced amount of fat is better for him. Eats well with just 40 grams per day.
WillowR
https://otzovik.com/review_1594696.html

It smells simply disgusting! But the neighbor cats who come to my kitty and to whom I give the leftover food so that they don’t collapse exhausted from love pleasures)) don’t think so - everything is fine for them! Of course, I don't like the smell, not the cats. Although, my little princess didn’t even try! This is the whole problem - the cat doesn’t eat and the rich composition doesn’t bother her. I recommend the food with a rating of “3” because Their Majesty rejected it. It's not cheap, as you'd expect, but the ingredients are decent.
Yulia as Yulia
https://irecommend.ru/content/oooochen-dlinnyi-i-poleznyi-sostav-i-ochevidno-ochen-nevkusnyi-korm

At first he still ate, but only soaked, and for the last 3 days he has refused to eat. He runs around hungry all day, at night he sleeps in the kitchen and I leave him his uneaten food. At night he eats something while alone. It's a shame, I would have switched the little one to another food, but there is still 1/3 of the pack. And he stares at the granddorf and tries to “steal” it from the elder. And the point here is not that he needs “like the elder” because he did not try to take away Nau’s previous food from him. The food stood in the bowl all day; he passed by, burying it.
eanatolievna
Read also: What is better to feed cats, advice from veterinarians: dry or wet food
https://irecommend.ru/content/ne-podoshel-441

I liked “Now” for its excellent composition and small granules. My mother's cat does not chew food well and swallows it whole. At the same time, the load on his already sore stomach was great, the food was poorly digested and it all ended in nausea. And in this food the granules are small (even in the adult version of the food) and even considering the fact that the cat still swallows them whole, they are perfectly digestible. The cat has never vomited while eating this food. Due to the fact that the food is grain-free, it does not cause allergies, to which my cat is also prone. The only pity is that the 230 gram package does not have a zip lock (or whatever that plastic fastener on bags is called?). Maybe, of course, larger packages are more convenient. Otherwise you either need to clamp it with a paper clip or pour it somewhere