Aatu (Aatu) - cat food: price, reviews, composition

Description of AATU dog food

In the process of a guaranteed analysis of the components of the dog food diet produced under the AATU brand, it was possible to establish the following stable percentage of the main components:

animal proteins – 34%;
lipids – 18-20%;
vegetable fiber – 2.5-3.5%.

The overall moisture content is seven percent, and the amount of ash is in the range of 8.5-8.9%, while maintaining the optimal ratio of calcium and phosphorus. A monoprotein diet includes only freshly prepared, high-quality meat that does not contain preservatives.

This is interesting! The minimum amount of dehydrated meat and natural components is never lower than 80%, which is very important for pets, which by nature are absolutely alien to vegetarianism.

Manufacturer

Pet Food UK Ltd. is a British company producing canned and dry food for four-legged pets, well known to dog breeders and veterinarians from different countries. The company was founded ten years ago and is headquartered in Hertz . Canned and dry finished products are sold in more than thirty countries around the world. Thanks to the recent modernization of production, one of the most technologically advanced and well-equipped, modern production facilities for the production of dog food rations has been created.

Huge amounts of money were invested in the purchase of the world's first thermal dual extruder, which allows adding a very high percentage of high-quality meat products to ready-made food for four-legged pets without using dry meat-and-bone meal in the recipe.

This is interesting! Visual inspection of granules is carried out by a special optical sorter, represented by a set of a high-resolution camera and three lasers.

It is thanks to the latest technology that it has been possible to significantly improve the taste and quality characteristics of dry and canned diets, and the new vacuum deposition installation allows for the most even distribution of lipids, oils and other useful natural substances, which significantly improve the appearance and taste of the granules.

Assortment, line of feed

AATU is the very first product to be launched by Pet Food UK to include a 'Super 8', or a unique combination of eight vegetables, eight fruits, eight herbs and eight aromatics and spices.

The range of the most popular dry and canned monoprotein foods of this brand among dog breeders:

AATU Puppy Salmon (energy value: 376 kcal for every 100 g) – ready-made dry diet with salmon for puppies of any breed;
AATU Duck (energy value: 375 kcal for every 100 g) – a ready-made dry monoprotein diet with duck for an adult dog of any breed;
AATU Salmon & Herring (energy value: 384 kcal for every 100 g) – ready-made dry monoprotein diet with salmon and herring for an adult dog of any breed;
AATU Turkey (energy value: 370 kcal for every 100 g) – a ready-made dry monoprotein diet with turkey for an adult dog of any breed;
AATU Fish with Shellfish (energy value: 365 kcal for every 100 g) – a ready-made dry monoprotein diet with fish and crustaceans (molluscs) for an adult dog of any breed;
AATU Chicken (energy value: 369 kcal for every 100 g) – a ready-made dry monoprotein diet with chicken for an adult dog of any breed;
AATU Chicken (energy value: 131 kcal for every 100 g) – canned diet with chicken meat for an adult dog of any breed;
AATU Beef & Buffalo (energy value: 145 kcal for every 100 g) - canned diet with buffalo meat and beef for an adult dog of any breed;
AATU Wild Boar & Pork (energy value: 143 kcal for every 100 g) – canned diet with pork and wild boar meat for an adult dog of any breed;
AATU Duck & Turkey (energy value: 138 kcal for every 100 g) - canned diet with turkey and duck for an adult dog of any breed;
AATU Lamb (energy value: 132 kcal for every 100 g) - canned diet with lamb meat for an adult dog of any breed.

Canned canned rations "AATU" without grains can be used as a complete and healthy source of nutrition for your four-legged pet, regardless of its breed and age, or as an additive to daily ready-made dry food.

Feed composition

The main place in the composition of any variety of ready-made dry and canned AATU diets for dogs is given to the following high-quality and very healthy ingredients:

chicken meat – 85%, including 43% freshly prepared boneless chicken meat and 42% dried chicken meat;
duck meat – 85%, including 45% freshly prepared boneless duck meat and 40% dried duck meat;
salmon and herring meat – 85%, including 45% freshly prepared boneless salmon meat and 40% dried herring meat.

Also, natural duck, chicken or fish broths are added to the feed ration in the form of a dried concentrate, which are used to naturally flavor the product. Good quality salmon oil, which is very rich in omega fatty acids, is used as the main source of fat. Vegetable crops are represented by sweet potatoes - sweet potatoes, tomatoes and carrots, as well as chickpeas, peas and alfalfa . Starchy tapioca, obtained from cassava, is used as thickeners and natural stabilizers.

Fruits included in dry diets and canned food are:

apples;
cranberries;
pears;
blueberries;
mulberries;
oranges;
blueberries;
lingonberries.

Among other things, some medicinal herbaceous plants have been added to the feed, which help improve the palatability of the feed.

This is interesting! As can be seen from the composition, in accordance with the content of animal ingredients, all AATU food lines for puppies or adult dogs are very good and indeed fit well into the category of holistic diet.

Composition analysis

The manufacturer positions Aatu dry food as monoprotein diets, that is, based on one source of animal protein (meat or fish). It is he who determines not only the name, but also the basis of the food, since the share of meat reaches 85%. Most of the remaining ingredients are repeated in all products (their total share is 15%), with the exception of certain components, for example, the presence of salmon broth in fish diets instead of chicken broth in chicken or duck feeds.

For a more detailed analysis of the composition, you can consider Aatu Duck food. It is customary to draw conclusions about quality based on the first five components. In the selected product, these places are located

Duck meat 85% (in the ratio of 45% freshly cooked and 40% dried). The component forms the basis of the food and is actually the only source of animal protein, which is exactly what cats need given their “predatory nature.” In addition, the manufacturer uses meat from birds raised in free-range conditions (as evidenced by the inscription on the package “Free run duck”), which is considered to be of higher quality and nutritious.
Sweet potatoes are a source of carbohydrates and fiber. It is better absorbed in the cat’s body compared to cereals and regular potatoes, and normalizes blood sugar levels.

Chickpeas are another source of carbohydrates and fiber that are high in calories and have a low glycemic index, meaning their consumption does not cause spikes in blood sugar.
Chicken bouillon. Primarily used as a flavoring additive. In addition, it contains, albeit in small quantities, chicken protein, which somewhat violates the concept of a “monoprotein diet.” This nuance should also be taken into account for pets who have had negative reactions to chicken and its derivatives.
Salmon oil. It is a source of essential omega-3 fatty acids, necessary for the proper functioning of all body systems, maintaining a healthy and shiny coat, which is especially important for long-haired cats.

A distinctive feature of this and other Aatu foods is the “Super 8” formula; this is the number of items in which vegetables, fruits, spices and herbs are added to the product, which serve as a source of vitamins, minerals and other nutrients necessary to maintain the health of cats.

Cost of AATU dog food

The average cost of holistic food does not allow us to classify this type of product as a publicly available or budget diet for four-legged pets:

dry diet AATU Purry Salmon 5 kg – 5300 rubles;
dry diet AATU Purpy Salmon 1.5 kg – 1700 rubles;
dry diet AATU Dusk 10 kg – 5300 rubles;
dry diet AATU Dusk 5 kg – 3300 rubles;
dry diet AATU Dusk 1.5 kg – 1490-1500 rubles;
dry diet AATU Salmon & Nerring 10 kg – 5350 rubles;
dry diet AATU Salmon & Nerring 5 kg – 3250 rubles;
dry diet AATU Salmon & Nerring 1.5 kg – 1500 rubles;
dry diet AATU Turkey 10 kg – 5280 rubles;
dry diet AATU Turkey 5 kg – 3280 rubles;
dry diet AATU Turkey 10 kg – 1500 rubles;
dry diet AATU Fish with Shellfish 10 kg – 5500 rubles;
dry diet AATU Fish with Shellfish 5 kg – 3520 rubles;
dry diet AATU Fish with Shellfish 1.5 kg – 1550 rubles;
dry diet AATU Chicken 10 kg – 4780 rubles;
dry diet AATU Chicken 5 kg – 2920 rubles;
dry diet AATU Chicken 1.5 kg – 1340 rubles;
canned food AATU Chicken 400 gr. - 200 rubles;
canned food AATU Beef & Buffalo 400 gr. – 215 rubles;
canned food AATU Wild Boar & Pork 400 gr. – 215 rubles;
canned food AATU Duck & Turkey 400 gr. – 215 rubles;
canned food AATU Lamb 400 gr. – 215 rubles.

The high cost is explained not only by the excellent quality and natural composition, but also by the fact that the food, according to the manufacturer on the official website, belongs to the ultra-premium segment. For domestic dog breeders, it is much more common to classify such diets as super-premium or holistic.

Real reviews of AATU cat food

Irina:

“When we took our British cat from the shelter, we were told that she received super-premium food. Shelters don't have money for expensive food. The cat had obvious problems with her fur, and her stool was not stable. The veterinary clinic recommended the new dry food AATU. We ordered it online. The cat did not immediately begin to eat the unusual food. But hunger took its toll - she tried it and eats with appetite. After two months, all the problems disappeared.”

Edward:

“I never understood why they add so many fruits, herbs and spices to holistic foods. Do cats eat them in the wild? That’s why I gave my cats only “super-premium” and “premium” food. The composition is clear to me. But then I came across a site with reviews of veterinarians. It said that all these fruits and herbs are natural sources of vitamins and minerals. I decided to try AATU food, it just went on sale. I didn’t regret it at all. All my cats eat it with pleasure. I forgot about problems with fur and stool. And most importantly, you don’t need to give any additional vitamins and minerals; the food contains everything you need.”

Owner reviews

Dog food under the AATU brand appeared on the domestic market relatively recently. They are positioned as a mono-meat holistic diet, made on the basis of exclusively natural and high-quality ingredients, therefore they are assessed by dog breeders, as a rule, very positively and are considered a very worthy product for feeding four-legged pets. All three types of diets are in demand, but many dog breeders consider the cost of such food to be unfairly inflated, since the broth is added in the form of a regular dried concentrate.

Among other things, canned products themselves do not have a strong odor, but, according to many dog owners, the consistency of the pate is still a noticeable disadvantage of such food. Also raising some questions is the presence of a white fat deposit in canned food and a not very pronounced meat aroma. However, dogs, especially small breeds, liked such products, and there were no signs of allergic reactions or digestive disorders after consuming them, so in most cases dog breeders recommend the AATU food line for use.

AATU Cat Food – Pros and Cons

Main advantages of the food:

The entire product line uses the exclusive “Super 8” formula - 8 types of vegetable crops, 8 varieties of berries and fruits, 8 spices and plants, 8 medicinal herbs.
The food contains no grains.
Both dry and wet food are produced under the AATU brand.
85% of the composition is meat and meat derivatives.

The disadvantages of the feed are due to its recent appearance on the domestic market: high price, low prevalence and narrow range. Today, the product line does not include food for sterilized animals, for pregnant and lactating cats, or for kittens. There is also no medicated food available for certain types of cat conditions.

You can buy AATU food:

in premium pet stores;
on the websites of domestic online stores;
from official UK distributors.

In fact, you can buy it abroad, but we recommend choosing an alternative on Zoopassage.

To introduce our readers to the AATU brand, we studied English-language sites and forums and examined in detail the composition of each type of food produced under this brand. We present the results of our mini-research in this article.

Reviews from veterinarians and experts

Dog experts and veterinarians note that the translation of the composition on the diet packaging is correct only in the version of food with salmon, and the rest of the description is either embellished or not formulated too accurately, which is very strange for a large foreign company.

Important! Pay attention to the composition of such a diet; the word “meat” is not mentioned anywhere, but only the percentage of chicken and dehydrated chicken is indicated. The situation is similar with food rations containing duck, which often and rightfully causes confusion among specialists in the field of dog nutrition.

However, the British, who claim to produce high-class dog food, were able to completely exclude any artificial colors from the composition of their products, as well as various preservatives, genetically modified ingredients and flavorings, which did not affect the appetite of four-legged pets. This is a big plus of food produced under the AATU brand. Holistic also does not contain corn, wheat, and therefore gluten, which is harmful to animals, which has a positive effect on the functioning of the digestive system. The quality of this product, according to experts, absolutely corresponds to its fairly high price.

Veterinarians also drew attention to the complete hypoallergenicity of all components used in the production of dry and canned grain-free food AATU, therefore they strongly recommend such balanced and high-quality diets from Pet Food UK and the manufacturer Barking Heads for the daily nutrition of four-legged pets of any age and breed.

Advantages and disadvantages

Pet owners noted the following benefits of AATU food:

Proteins come from animal sources.
The food does not contain grains or potatoes.
Flavoring substances, antioxidants, detoxicants, deodorants, and water-soluble vitamins are included in the feed components.

Cat lovers also listed the disadvantages of AATU nutrition:

Narrow ruler. There is only food for adult animals.
Low spread.
High price.

Vegetables

Added vegetables:

sweet potatoes/yams;
chickpeas;
peas.

They didn’t deceive us - there really is no grain. Sweet potatoes are a source of carbohydrates and fiber. It is not entirely clear from the composition whether it is added in dried, crushed or fresh form, but in general this ingredient is not the healthiest for cats, although it is preferable to cereals.

Chickpeas do not cause a sharp jump in blood sugar, as they have a low glycemic index, while being a very nutritious legume containing vitamins and beneficial microelements. Not the worst ingredient and much better than any cereal for cat and dog food. The same can be said about peas.

The food also contains alfalfa - we did not like this ingredient, as it is an inexpensive feed crop. But alfalfa is in fifth place, after 85% of animal components, so its quantity is small.
Tapioca (in 6th place in the composition) is added to the feed as a thickener and stabilizer - a starchy product obtained from the cassava plant. It does not particularly affect the composition and is useless for the cat, although not dangerous.
A small amount of tomatoes and carrots were also added to the food.