March 19, 2018
Natura Pet Products entered the cat food market back in 2004, presenting its Innova Evo product line, calling it a revolution in the cat diet system. As an advertisement, at first the food was given out for free. This allowed any cat owner to provide a new food for their pet to taste. At that time, the market did not offer many high quality feeds. Therefore, the release of Innova Evo, which for the first time did not contain a less useful ballast ingredient - grain, was a real event.
Natura Pet Products adheres to the following philosophy regarding its products: the food produced should be as similar in composition as possible to the diet of wild cats of antiquity. Innova Evo is one of the most popular and favorite food series among consumers.
Advantages of Innova Evo food
- High quality ingredients are used in the production of food. The choice is made towards those products that benefit from their nutrient content. Also, an important factor is density (the ratio of nutrients and unit volume). At the same time, the cat receives all the required number of kilocalories by eating a small portion. This way, the stomach will stretch, and the pet will quickly get full.
- The composition does not contain fractionated grains. Conducted studies have shown that they have a negative effect on the gastrointestinal tract of carnivores, which includes cats. Unlike most of its competitors, Natura Pet Products has completely abandoned the use of this component.
- For the production of feed, only selected raw materials are used that have passed every stage of quality testing. To preserve useful elements to the maximum, processing and manufacturing procedures are controlled at every stage. Thus, Innova Evo products undergo more than 100 quality checks during production. Thanks to this, both the high quality of the food and its safety for the health of furry consumers are ensured.
- In the production of feed, the use of artificial additives, dyes and preservatives is eliminated. Natura Pet Products values its reputation and does not add ingredients to its production that will not be beneficial for pets. Many other pet foods contain an abundance of various types of chemical additives, preservatives, ethoxyquin and BHA/BHT, which are banned almost worldwide for human use. However, numerous laboratory studies show that the food brand under review does not contain such ingredients.
- The ingredients contained in the food help improve the condition of the skin and coat. As a rule, in order for the appearance of the animal to be ideal (here we are talking more about pets participating in exhibitions), cat owners put a lot of effort and money. First of all, they must provide their animal with meat. In addition, the cat's menu should contain high-quality fats and oils, vitamins and nutrients in large quantities. It seems impossible to create an ideal balanced menu yourself without special knowledge, experience and training. And it’s not necessary, since this has already been done by a number of Natura Pet Products specialists. Feeding Innova Evo cat food gives the owner confidence that their pet is eating meat and not useless pseudo-protein fillers and cheap fat.
Good news from the manufacturer: not the cheapest, but a high-quality replacement
Announcing the closure of the EVO brand, MARS PetCare Family invited its customers to pay attention to the new WILD FRONTIER food produced by the same manufacturer. Any product in this line is a grain-free, high-protein diet for cats, still labeled as “Ancestral Diet.” But there is no explanation on the packaging: it is the “human” requirements for the quality and safety of raw materials that make the production of holistic products prohibitively expensive for many companies. And, unfortunately, the number of natural fruits and vegetables in new products has greatly decreased. So, the EVO holistic food was replaced by the high-quality super-premium food WILD FRONTIER.
The Innova Evo food line is represented by the following products:
- Innova Evo Turkey & Chicken Formula Cat & Kitten Food
- Innova Evo Herring & Salmon Formula Cat & Kitten Food
- Innova Evo 95 Chicken & Turkey Recipe in Gravy Canned Cat Food
- Innova Evo 95 Duck Recipe in Gravy Canned Cat Food
Innova Evo Turkey & Chicken Formula Cat & Kitten Food
Innova Evo Turkey & Chicken Formula Cat & Kitten Food is a type of complete, balanced dry food for kittens and adult cats made from chicken and turkey.
“Nature has developed a diet for your pets, Evo has improved it,” says the manufacturer’s website. The food contains: 87% poultry meat combined with fresh eggs, 13% fruits and vegetables, which are a source of vitamins, micro- and macroelements. The food contains no added potatoes, gluten or grain.
Thanks to the high level of animal protein, the pet will be able to fully satisfy its hunger. The granules contain nutrients in the maximum amount and carbohydrates in the minimum. The composition is balanced, this ensures that the feed will be absorbed almost 100%. Almost no nutrients will be lost during digestion. Innova Evo Turkey & Chicken Formula Cat & Kitten Food is a source of polyunsaturated fatty acids such as Omega-3 and Omega-6. The pet's body cannot produce them itself. However, these substances are essential for your pet's health.
The composition of the formula was developed as an option for complete nutrition, close to natural. Thanks to this, the food is suitable for a cat of any age, including a pregnant or nursing pet. The food is packaged in sealed bags and sold in 1, 3 and 7 kg.
The composition (as the main ingredients) includes: chicken, turkey, tapioca, chicken fat, herring, peas, salmon, apples, eggs, carrots, cranberries, alfalfa sprouts, pumpkin, tomatoes, chicory root.
The food is enriched with elements such as zinc, iron, copper, manganese, calcium, betaine, vitamins A, B12, D3, E, riboflavin, beta-carotene, folic acid, taurine, ascorbic acid.
Calorie level: 4124 kcal per 1 kg of feed.
Innova Evo Herring & Salmon Formula Cat & Kitten Food
Innova Evo Herring & Salmon Formula Cat & Kitten Food is a type of complete dry food for kittens and adult cats with herring and salmon flavors. Feeding this product is the key to keeping your pet slim. An overweight cat is more likely to develop various diseases. The food is 87% made from fish products mixed with chicken eggs, 13% from vegetables and fruits. The product does not contain potatoes or gluten.
Due to the fact that there are large quantities of fish ingredients in the food, it will be an excellent source of natural protein for your pet. A small portion is enough to satisfy hunger and satiate the body for a long time. The food contains a high concentration of Omega-3 and Omega-6. This food is perfectly absorbed by the cat's body. The fishy taste will be the key to interest in the product even for the most fastidious pet.
Innova Evo Herring & Salmon Formula Cat & Kitten Food is suitable as a diet for a pet at any age. Sealed bags weighing 1, 3 and 7 kg are available for sale.
The main ingredients of the food are: herring, salmon, tapioca, a number of vegetable oils, peas, apples, carrots, eggs, cottage cheese, dried chicory root, rosemary extract.
The product contains zinc, iron, copper, manganese, calcium, sodium bisulfite complex, vitamins (A, B12, D, C, E), betaine, thiamine, beta-carotene, folic acid.
Calorie content: 4366 kcal per 1 kg of feed.
Innova Evo 95 Chicken & Turkey Recipe in Gravy Canned Cat Food
Innova Evo 95 Chicken & Turkey Recipe in Gravy Canned Cat Food is a type of wet food based on chicken and turkey meat. It is produced in the form of canned food, which is hermetically packaged in metal jars of 156 g. food in one. The main ingredient is chicken meat. Canned food does not contain potatoes or gluten. The cat's stomach digests wet food well. The product is a complete, balanced food.
According to the manufacturer's recommendations, it is recommended to dose the food yourself according to the following calculation: 1 full jar per 3.6 kg of weight of an adult pet. First you need to heat the contents of the jar to 20-25 degrees (room temperature). Provided that the pet has not eaten all the food at once, the open jar can be left in the refrigerator for a few more hours. It is important to follow the rules for storing food. The product is suitable for feeding an adult and active pet.
The main ingredients are: chicken, water, turkey, chicken liver, fish oil with tocopherols, guar gum, salt.
The food contains potassium, iron, zinc, copper-amino acid chelate, sodium, vitamins (E, B12, A, D3), folic acid, taurine, beta-carotene.
Among the disadvantages, it should be mentioned that the composition contains salt (sodium chloride). The food additive guar gum (E412) may also raise suspicions. It is added as a thickener, which increases the viscosity of the product. Simply put, it helps the broth harden into jelly. Guar gum is used in the production of all types of ice cream, sauces, yoghurts for human consumption and in canned food for pets. The intestinal fibers practically do not absorb it, and it is largely excreted from the body. It is generally accepted that this component helps reduce the cat’s appetite, lowers cholesterol levels, and is involved in the breakdown of any saturated fat that the body has accumulated.
Calorie level: 1332 kcal per 1 kg of food (208 kcal in one can).
Innova Evo 95 Duck Recipe in Gravy Canned Cat Food
Innova Evo 95 Duck Recipe in Gravy Canned Cat Food is a type of wet cat food with duck meat. This type of canned food can act as both main and additional food. Available in small 156g jars, each containing additional additives and a jelly-like broth.
The main advantage of canned food is ease of serving. There is no need for freezing, chopping, cooking ingredients, calculating volume, or calculating the balance between fats, proteins and carbohydrates. The food does not contain grains, gluten or potatoes, which allows it to be easily absorbed by the body of an adult cat. The manufacturer does not recommend feeding kittens under 9 months of age with such canned food.
The composition contains: water, duck, chicken meat, turkey, chicken liver, fish oil with tocopherols, natural starch, guar gum, salt.
Wet food contains potassium, iron, zinc, manganese, sodium, vitamins, folic acid, taurine, beta-carotene and other trace elements.
Caloric content: 1306 kcal per 1 kg of food (204 kcal in one can).
Compound
The composition of Innova food includes the entire necessary complex of vitamins and minerals that a cat needs to maintain normal life. In particular, they include vitamins such as choline chloride, thiamine, folic acid and others. These feeds are rich in potassium chloride, calcium carbonate, zinc, iron, copper, manganese and other minerals. In addition, some of them contain some probiotics and about ten percent ash. To improve the taste, the food contains either cottage cheese and milk, or fruits and vegetables, or fish (chicken) fat.
Reviews of Innova Evo cat food
Irina P. My cat is a rare picky cat. Sometimes you just have to force her to eat food. Of course, I'm worried that her body might be missing something. I decided to consult a specialist, to which I received the answer that it is not necessary to eat a lot. There is highly nutritious food Innova Evo. Busya refused food with duck meat, but she liked it with fish. Looks like he's eating. The downside is that you have to order it online. Yes, and it is quite expensive. But what can’t you do for the sake of our darling.
Istomina Olga Nikolaevna. A Siberian cat has been living in our house for 3 years now. I took her from a breeder who strongly recommended feeding her only grain-free Innova Evo food so that her fur would be shiny and beautiful. I won't experiment. I agree with the opinion that the food is expensive. I try to buy it in large packages, it turns out cheaper.
Kirill Anatolyevich . I wouldn’t push it like that, but my wife loves Barsik very much and chooses the best for him. So we have to wrap ourselves up with this food. But the doctor said that after castration he would need to change Innova food. Just troubles.
How to feed dogs?
Since Innova food is holistic, it is almost 100% digestible. This means that feeding the animal must strictly comply with the instructions. Otherwise, you can give your dog an increased portion, which over time can lead to obesity.
The daily intake is calculated according to the weight of the animal. The table located on each package will help you with this. A healthy adult or elderly dog is fed twice a day. Puppies are given food initially four and then three times a day. The animal is transferred to two meals a day from ten months.
For a pregnant bitch, the food intake increases by an average of 30%, but you should not overfeed her. Don't forget that Innova dry food contains only 10% moisture, so your dog must have constant access to water, otherwise dehydration may occur.
Reviews from experts
Kulakov Ignat Dmitrievich, 20 years of experience: Only a small part of my clients know the Innova Evo food line. This is very sad, because the food is one of my favorites in terms of its composition and balance. Both dry and wet food are of fairly good quality. As a rule, cats eat it well. I recommend it as food for any healthy pets.
Fedorova Angelina Olegovna, 8 years of experience: I learned about Innova Evo food from one of my familiar breeders who breeds masquerade cats. Having familiarized myself with the composition, I can say the following: the food is of good quality and can be used as the basis for a pet’s diet. However, I have never seen it on sale in any of the pet stores in our city.
Advantages and disadvantages
The advantages of Innova food are its perfectly balanced composition and the absence of allergens, chemicals, GMOs and other undesirable components in a cat’s diet. It should be noted that most of the food from this manufacturer contains all the vitamins and minerals that cats need, which, in turn, protects the animal from vitamin deficiency.
The disadvantages include their high cost and the fact that they can rarely be found in pet stores, as a result of which such food must be purchased online.
